www.gusfieldspeaks.com

Excerpts From Jeff Gusfield's

HOW TO MAKE RETAIL SELLING AN ART

"Selling from the heart and spirit as well as from the brain is a rarity in this world. It is the highest calling in Capitalism, which is one of the hallmarks of a democratic and free society. These days, if you are a professional retailer, you are a hero! Hopefully this little book will be the manual for your salespeople. Together, we can help make you a rewarding and dignified living and we can help save private retail."

"Following this guide will help to make you a professional and will instill pride in your job. Everybody must sell something, whether it’s merchandise, services, or themselves. Doing this properly is honorable and noble employment. Doing this well means that you enrich the lives of your clients, making you important in their world. Just because you aren’t a medical doctor or a university professor does not mean you aren’t an admired and consummate professional, even if all you sell are apples from a pushcart."

"This is not fanciful; it is the sales formula for Gusfield-Glimer Galleries, which prospered for 30 years. If adhered to, it is a proven method of bringing retail selling to the highest, most effective level. It is also based on a humanitarian philosophy of doing business with strident ethics, rather than a ruthless, "winner-take-all" method of waging retail war in the trenches."

"If you learn to sell this way, you will be as much a professional in your job as a neurosurgeon, a judge, or an airline pilot. You will feel just as fulfilled, you will make a good living, and, perhaps most important, you will enjoy your employment."

"What you’ve read here is what I learned over the period of 33 years. It is what I have taught others, and they too have prospered from it. I was successful and rarely had a complaint. I wish the same for you!"